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Privacy Policy

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Apex Men's Health is committed to protecting the privacy and security of your personal and health information. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit our website, use our telehealth services, or interact with us online, in compliance with the Health Insurance Portability and Accountability Act of 1996 (HIPAA), the Massachusetts Consumer Protection Act (M.G.L. c. 93A), and other applicable state and federal laws.

1. Information We Collect

a. Personal Information

We may collect personal information you voluntarily provide, including:

  • Full name

  • Date of birth

  • Email address

  • Phone number

  • Mailing address

  • Insurance information

  • Payment information

b. Protected Health Information (PHI)

When you receive care through our telehealth platform, we may collect health-related information, including:

  • Medical history

  • Symptoms and diagnoses

  • Treatment plans and prescriptions

  • Provider notes and communications

c. Technical and Usage Information

When you visit our website, we may automatically collect:

  • IP address

  • Browser type and device information

  • Pages visited and time spent on the site

  • Cookies and similar tracking technologies

2. How We Use Your Information

We use your information to:

  • Provide telehealth medical services

  • Schedule appointments and communicate with you

  • Maintain medical records

  • Process billing and insurance claims

  • Comply with legal and regulatory obligations

  • Improve our website and services

  • Ensure security and prevent fraud

3. HIPAA and Your Health Information

We are a covered entity under HIPAA and are required by law to protect the privacy of your Protected Health Information.

Your PHI may be used or disclosed for:

  • Treatment: Coordinating your medical care

  • Payment: Billing and insurance processing

  • Healthcare Operations: Quality assurance, training, and compliance

We will not use or disclose your PHI for marketing purposes without your written authorization, except as permitted by law.

A separate Notice of Privacy Practices may apply to your medical care and is available upon request.

4. Disclosure of Information

We may share your information:

  • With healthcare providers involved in your care

  • With service providers who support our operations (e.g., telehealth platforms, billing services), under strict confidentiality agreements

  • When required by law, court order, or public health authority

  • To protect the rights, safety, or property of our patients, staff, or clinic

We do not sell your personal or health information.

5. Telehealth Services and Technology

Our telehealth services use secure, HIPAA-compliant technology. While we take reasonable steps to protect your information, no system can be guaranteed to be 100% secure. By using our telehealth services, you acknowledge and accept these inherent risks.

6. Cookies and Tracking Technologies

We may use cookies and similar technologies to:

  • Improve website functionality

  • Analyze website usage

  • Enhance user experience

You may adjust your browser settings to refuse cookies, though this may affect website functionality.

7. Your Rights (Massachusetts and HIPAA)

You have the right to:

  • Access and receive a copy of your medical records

  • Request corrections to your health information

  • Request restrictions on certain uses or disclosures

  • Receive an accounting of disclosures

  • Request confidential communications

  • File a complaint without fear of retaliation

To exercise these rights, contact us using the information below.

8. Data Security

We implement administrative, technical, and physical safeguards to protect your information, including encryption, access controls, and secure data storage, in compliance with Massachusetts data security regulations (201 CMR 17.00).

9. Retention of Information

We retain personal and health information for as long as required by law and consistent with medical and business record retention requirements in Massachusetts.

10. Children’s Privacy

Our services are not directed to children under 13 without parental or legal guardian consent. We do not knowingly collect personal information from children without appropriate authorization.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

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